Leonard Sweet says the Superbowl is required reading for semioticians, and I'd have to agree...it is loaded with semiotic meaning and clear indicators of cultural trends, and even if you could care less about the sports teams, the commercials and the halftime entertainment are cultural statements in their own right.
First paragraph:
We were born to worship. That’s why Americans invented the Super Bowl. Our national religion is not Catholic or Protestant, it is sports. Last year just over 111 million Americans watched the Super Bowl—that’s roughly the same number of people who go to church each week in the United States. Advertisers pay almost four million dollars for a 30-second commercial during the game, because they know we are paying attention during those three hours. ...
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